Lorre White reports Starwood CEO: ‘Yesterday’s luxury is tomorrow’s necessity’

Inside Starwood’s "Out-of-the-Box Thinking” session, the chief executive discussed how Starwood’s St. Regis, The Luxury Collection and W Hotels are responding to challenges in targeting the new luxury consumer. Savvy marketers will examine how the industry is changing as a result of this new fast-moving, technology-driven age and respond quickly. “The wealthy today are more diverse,” said Frits van Paasschen, president/CEO of Starwood Hotels & Resorts. “There are more wealthy Women; and … [Read more...]

Starwood To Open One Hotel Every Two Weeks In China

A Celebration of Women is pleased to share that our WOMAN of ACTION, Lorre White reports that Starwood Hotels, the home of our Gala to BE, is expanding inside China. This is wonderful news as relationships with all countries in our beautiful world are key to the achievement of World Peace. Starwood Hotel is also the owner of our very own Grand Harbour Castle WESTIN Hotel here in Toronto, Canada. A Celebration of Women has been not only supported by this corporation, we have been treated … [Read more...]

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