Lorre White reports Starwood CEO: ‘Yesterday’s luxury is tomorrow’s necessity’

Inside Starwood’s "Out-of-the-Box Thinking” session, the chief executive discussed how Starwood’s St. Regis, The Luxury Collection and W Hotels are responding to challenges in targeting the new luxury consumer. Savvy marketers will examine how the industry is changing as a result of this new fast-moving, technology-driven age and respond quickly. “The wealthy today are more diverse,” said Frits van Paasschen, president/CEO of Starwood Hotels & Resorts. “There are more wealthy Women; and … [Read more...]

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