Beyond Money: A Look at Giving, Dr. Gray Keller

Is your fundraising strategy BRILLIANT? First, is it Believable? A great fundraising strategy is believable. Your marketing, PR, branding behind it, must resonate with donors. Second, is it Realistic? If your fundraising strategy is not realistic, then donors will laugh, some will mock and others will simply think you’re crazy and will not give. You must show how the amount of money you need and think you can raise is realistic to your overall goals and purposes of a nonprofit. … [Read more...]

ELSA P. – Planetary Positions to Guide: Fighting By Undermining

Mars slips into Pisces today but you may not notice as the planet is already conjunct Neptune, and tactics have been Piscean over the last two weeks anyway. As an example, the Wisconsin Democrats attacked (Mars) by disappearing (Neptune), effectively avoiding a showdown over Governor Scott Walker's union-busting bill. With Mars in Pisces, people may act compassionately but they also might slip you a Mickey. This is a date-rape aspect, where it is possible to be attacked unbeknownst to you so … [Read more...]

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