Beyond Money: A Look at Giving, Dr. Gray Keller

Is your fundraising strategy BRILLIANT? First, is it Believable? A great fundraising strategy is believable. Your marketing, PR, branding behind it, must resonate with donors. Second, is it Realistic? If your fundraising strategy is not realistic, then donors will laugh, some will mock and others will simply think you’re crazy and will not give. You must show how the amount of money you need and think you can raise is realistic to your overall goals and purposes of a nonprofit. … [Read more...]

Copyright 2014 @ A Celebration of Women™ The World Hub for Women Leaders That Care