ANDY RIDLEY Andy is the CEO and Co-Founder of Earth Hour, the global environmental movement initiated in Sydney, Australia in 2007 as a campaign for action on climate change. Six years ago, we started this project - Earth Hour. It has grown to become the world’s largest mass participation event in history. From 1 to over 7,000 cities. From 1 country to 7 continents. From 2 million to hundreds of millions of people. Earth Hour's mission is three-fold. To bring people together through a … [Read more...]
EARTH HOUR – March 23, 2013
Earth Hour is a worldwide event organized by the World Wide Fund for Nature (WWF) and held towards the end of March annually, encouraging households and businesses to turn off their non-essential lights for one hour to raise awareness about the need to Take Action on climate change. The event, conceived by WWF and Leo Burnett, first took place in 2007, when 2.2 million residents of Sydney participated by turning off all non-essential lights. Following Sydney's lead, many other cities … [Read more...]
EARTH HOUR 2011
EARTH HOUR, 2011 The Empire State Building, the Eiffel Tower, Beijing's Forbidden City, and hundreds of other world landmarks will be abruptly blacked out tonight. But the 60-minute power outages—scheduled for 8:30 to 9:30 p.m., local time—won't be the results of a terrorist plot, natural disaster, or massive solar flare. They're all part of Earth Hour 2011. (See before-and-after Earth Hour pictures from past years.) The organizers behind the fifth annual Earth Hour urge people to … [Read more...]