As Brazil enters the global spotlight with the World Cup and Olympics on the horizon, an increasing number of luxury brands are looking at opportunities within the market. Brazil is the largest economy in South America and the eighth biggest economy globally. Following the 2009 recession, consumer and investor confidence revived and GDP growth reached 7.5% in 2010 – the highest growth rate in the past 25 years. The country has a tightly regulated, domestically focused, cash-rich economy, … [Read more...]
Luxury Brands and the secondary market … , Lorre White
January 16, 2013 by
Luxury Brands and the secondary market; why is it important for luxury brands to be familiar to those that are not their primary customer and how luxury marketing plays a role. Certain luxury items like designer fashion, cosmetics, perfumes, skin care, etc., although in the luxury sector, have predominantly aspirational consumers because of the lower price point. People can save up to buy a purse, a suit, sunglasses or shoes, but they cannot save up to buy a $60 million dollar jet, yacht, … [Read more...]
