Luxury Brands and the secondary market … , Lorre White

Luxury Brands and the secondary market; why is it important for luxury brands to be familiar to those that are not their primary customer and how luxury marketing plays a role. Certain luxury items like designer fashion, cosmetics, perfumes, skin care, etc., although in the luxury sector, have predominantly aspirational consumers because of the lower price point. People can save up to buy a purse, a suit, sunglasses or shoes, but they cannot save up to buy a $60 million dollar jet, yacht, … [Read more...]

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