Credit Suisse has recently published a major study on the Swiss watches industry. The main topics include: the importance and upsurge of the sector, industrial concentration and distribution, the weight of China and emerging countries. The Credit Suisse report highlights that the watch industry is an economic driving force for Switzerland. Between 2010 and 2012, it recorded an average growth of exports of 17% per year, far ahead of other industries. In 2012, the volume of its sales abroad … [Read more...]
Luxury Brands and the secondary market … , Lorre White
January 16, 2013 by
Luxury Brands and the secondary market; why is it important for luxury brands to be familiar to those that are not their primary customer and how luxury marketing plays a role. Certain luxury items like designer fashion, cosmetics, perfumes, skin care, etc., although in the luxury sector, have predominantly aspirational consumers because of the lower price point. People can save up to buy a purse, a suit, sunglasses or shoes, but they cannot save up to buy a $60 million dollar jet, yacht, … [Read more...]
