Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This article seeks to explain what email marketing really is, why companies should use it and how they should go about doing so. Of course, using Exchange Monitoring will be a necessity if you are using Microsoft emailing software. Whether you’re looking to improve, … [Read more...]