Do Email Blasts Really Work?, the answer is YES!

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Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This article seeks to explain what email marketing really is, why companies should use it and how they should go about doing so. Of course, using Exchange Monitoring will be a necessity if you are using Microsoft emailing software.

Whether you’re looking to improve, restart, or begin email marketing for your business, it’s a great thing. Even in this age of social media, emails remain one of the most efficient and effective ways to reach your contacts.

Do email blasts work?

The answer is yes, but getting great results is not magic.

An email blast is otherwise known as an email that you send to a mailing list or large group of people, who are usually known as your subscribers. Since email blasts are often sent to hundreds or thousands of subscribers, the blasts are normally managed using email marketing software or web applications. When sending an email blast, you must write engaging and relevant content that grabs the attention of your readers, and adhere to guidelines and rules regarding spam. You can then use email marketing software or Internet applications to help manage and send your email blast. Continue reading this article to learn about the steps involved with creating and sending an email blast.

1. Develop a subject title that is interesting and attention-grabbing. The subject title must appear intriguing and exciting enough to encourage readers to open the email. Keep the subject title relevant to the content within the body of the article. This will prevent your readers from feeling tricked if they open your email and find that the content is not relevant to the title.

2. Write a short, direct message in your email blast. Readers are more likely to become engaged in your announcement if you can keep the message brief and direct. Provide basic details or snippets of information in your email, then embed links within the body of your email so readers can move on to your website for further reading or to purchase your service or product.

3. Explain to readers why your message is important or how it will benefit them. For example, if you sell products that are currently on sale, inform readers that they can visit your website to buy holiday gifts for their friends and family at discounted prices.

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Why?

Cost – Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is going to cost you tiddlywinks compared to other channels of advertising.
Success – Emails can be targeting specifically to the ideal consumer. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water – The trick is that you have to get it right!
Measureability and Flexibility – With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if need be.

Because …

Using email is better for mobile marketing than SMS because:

1. It works on mobile devices other than phones
2. Emails are free for the consumer, whereas texting may incur a charge
3. Emails have far more space for content than text messages, allowing for better marketing pieces.

Email coupons drive online and in-store sales.

The Nielsen study mentioned above also found that 27 percent of US online shoppers subscribe to store or product emails in order to save money. This conclusion is backed up by recent data from Deloitte that found 65 percent of consumers say email coupons are important when grocery shopping online. Similarly, Shop.org reported 64 percent of US Internet users have printed a coupon from an email. Though consumers are looking to save money, it can turn into increased revenue for the retailer.

E-coupons are big business, and email marketing is at its heart.

The number of mobile coupons used is estimated to double over the next five years to reach 1 billion people.

Email marketing is a good way to start reaching the growing number of online bargain hunters. The big brands are already using this tactic for that purpose. BIA/Kelsey reports that 36.6 percent of national businesses use email marketing for local promotions.

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