August 2012, New York: International star Beyoncé, the United Nations and humanitarian aid organizations are launching a global campaign today to shine a spotlight on humanitarian work and encourage people around the world to get involved by doing something good for others.
World Humanitarian Day is a global day to celebrate humanity and the spirit of people helping people.
The World Humanitarian Day music video for Beyoncé’s song “I Was Here” will be filmed in the UN General Assembly Hall in New York in front of a live audience. It will be released globally on 19 August. Beyoncé and songwriter Diane Warren are donating the video to the campaign.
“World Humanitarian Day celebrates humanitarian work,” said Valerie Amos, UN Under-Secretary-General for Humanitarian Affairs. “I hope everyone will pledge to complete at least one humanitarian action – however great or small – through www.whd-iwashere.org. Together we can create an unprecedented awareness of the plight of people affected by crises around the world.”
The campaign website, which is launched today, provides everyone with an opportunity to unite and share his or her individual acts of good. On 19 August, the campaign aims to reach 1 billion people in a day with a single message.
Every year on August 19th, World Humanitarian Day recognizes those who face danger and adversity to help others. August 19th is the anniversary of the 2003 bombing of the United Nations headquarters in Baghdad, Iraq, which killed 22 people. We honor those who have made the ultimate sacrifice, and we pay tribute to those who continue to help people around the world, regardless of who they are and where they are.
Every day we see and hear images and stories of pain and suffering in our own neighborhoods and in countries far away. But we also find acts of kindness, great and small.
World Humanitarian Day is a global celebration of people helping people.
“We all see the headlines and we think what can I really do to help?”, said Beyoncé. “World Humanitarian Day is an opportunity for all of us to work together to make a difference. This is our time to leave our mark on the world and show that we were here and we care.”
The campaign is launched in collaboration with award-winning advertising agency Droga5, the UN humanitarian arm’s lead agency for special projects. Production company Ridley Scott & Associates and directors Kenzo Digital and Sophie Muller will help bring the initiative to life.
“There are few forces for good as extensive and important as the United Nations,” said David Droga, Founder and Creative Chairman, Droga5. “Being able to work with them and other global aid organizations for World Humanitarian Day is a humbling and extraordinary opportunity.”Communities and organizations across the globe will celebrate World Humanitarian Day through commemorations and public events, from Dubai to Geneva, Bangkok to Panama City and Addis Ababa to New York.
In 2008, the UN General Assembly designated 19 August World Humanitarian Day to raise public awareness of humanitarian assistance worldwide, recognize people who risk their lives to help people in need, wherever they are, and to mark the day in 2003 when 22 people lost their lives in an attack on the UN offices in Baghdad.It takes only five simple steps to support World Humanitarian Day.
1. Visit www.whd-iwashere.org
2. Click on “Show Your Support”.
3. Choose to support World Humanitarian Day via Twitter, Facebook or both, and get the word out to your friends and followers.
4. Continue tweeting and posting in the lead-up to 19 August.
5. On 19 August, make your mark by doing something in your local community, and watch as everyone’s World Humanitarian Day messages are simultaneously shared around the world.Download campaign materials here:
World Humanitarian Day: Beyoncé – launching a global campaign
August 5, 2012 by Team Celebration
Filed Under: AFRICA, ASIA, CA-- USES, CARIBBEAN, CENTRAL AMERICA, EURASIA, EUROPE, FEATURED, FORMER SOVIET UNION, MIDDLE EAST, NORTH AMERICA, OCEANIA, SOUTH AMERICA, WOMEN "Positive Action", WOMEN Taking ACTION, WORLD EVENTS, WORLD ISSUES, YOUTH of ACTION™ Tagged With: A Celebration of Women, Addis Ababa to New York, artists, Baghdad, Bangkok to Panama City, Beyoncé, Beyoncé - launching a global campaign, David Droga, Droga5., Dubai to Geneva, encouraging humanitarian work, female artists, Founder and Creative Chairman, Iraq, launching a global campaign, music video, musicians, singers, SONG, songwriter Diane Warren, superstar, UN General Assembly Hall, Valerie Amos, woman, women for women, women., World Humanitarian Day, “I Was Here”
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