AIDS Service Center NYC’s New Media Evolution

Ramona’s Story (Director of Prevention Services) As a social media novice, I was apprehensive about the use of new media to engage and recruit young men who have sex with men (YMSM) at AIDS Service Center NYC Exit Disclaimer (ASCNYC). Traditional outreach strategies have been very successful for ASCNYC and the thought of “connecting” online with the community seemed counterintuitive and challenging to monitor. ASCNYC’s Assistant Director of Prevention Services, Guy Williams, spearheaded a … [Read more...]

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