“Telling Stories to Fight STIs and HIV/AIDS,” Social Marketing Quarterly

Heard any good stories about HIV or STIs lately? Told any? What makes a good story?   Dr. William Smith at "Telling Stories to Fight STIs and HIV/AIDS"     Dr. William Smith, Editor of Social Marketing Quarterly, asked about 20 invited participants at a May 18, 2012 workshop, “Telling Stories to Fight STIs and HIV/AIDS,” to consider the elements of a good story and then use them to create one. Sponsored by the AIDS Institute of the New York State Department of … [Read more...]

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