Five Ways to Increase Organic Traffic to Your Site

Online business can be incredibly fruitful. You can sell your products or your services to your local area, and to people around the world. The only problem with having a business online is that though you have access to the world’s population, you are competing within a global marketplace. How you compete against these businesses will determine your short term and long-term success. Thankfully, there are many avenues you can choose from, and it is much easier than ever before to build brand loyalty.

To help you increase the amount of organic traffic to your site, follow these steps:

1. Make Sure Your Website is Perfect

Your website does so much for you. Not only is it the first thing that online users will see, it is also what search engines go through to determine what your site is about and what it contains. That is why you need to ensure that your website is perfect. It needs to be aesthetically pleasing, it needs to have smart user design, and it needs to be SEO friendly. On-site SEO should never be overlooked.

2. Create Great Content

You need to create great content for both the human visitors to your website, and for the search engines’ bots. Content is a great way to become an industry leader. It is a great way to get your message shared. It is also a great way to rise to the top of the search engine ranking pages (SERPs). You should also never underestimate the power of shadow shares. Shadow shares refer to the shares by users who share a photo, video, or article directly to their friends via direct message. These shares are not marked, but are powerful in terms of the influence a friend’s referral has on a consumer.

3. Social Media Marketing

Social media marketing is a great choice because it is, frankly, social. When you want to increase the organic traffic to your website having social media can attract people. It is how you can create relationships, how you can communicate organically, and how you can grow a real community of fans who follow your company and who buy from you frequently.

4. SEO

SEO is the dark horse of the internet, in the sense that it is what makes search engines go around. When you work on improving your on-site and off-site SEO, you increase your search engine ranking. Being on the first page for a relevant search result is key to success, but you need to do it the right way. Black hat techniques are against Google’s policies, and can get you unlisted from their search engine entirely. That is why you need to use professional companies so that your link building stays within Google’s strict guidelines, and so that you can benefit by being on the first page of Google.

5. Be Consistent

As with anything online and in the business world, you need to be consistent. Be consistent and keep creating fresh content in order to keep your website attractive to both users and to search engines.

Business success is not easy, but with smart tactics and hard work you can increase your organic traffic and create a community of repeat customers.

Thanks to Eleonora