World Humanitarian Day: What you think the world needs more of?

The designation of 19 August as World Humanitarian Day is the outcome of the relentless efforts of the Sérgio Vieira de Mello Foundation and his family working closely with the Ambassadors of France, Switzerland, Japan and Brazil in both Geneva and New York to table and steer the draft Resolution through the General Assembly. The Foundation conveyed its deep gratitude to the United Nations General Assembly and all Member

States for the worthy gesture of recognition that has ensured that the tragic loss of Vieira de Mello and his 21 colleagues and all humanitarian personnel who have made the ultimate sacrifices in relieving the suffering of victims of humanitarian crises have not been in vain.

A national of Brazil, Sérgio Vieira de Mello dedicated a lifetime spanning over thirty years in the United Nations, serving in some of the most challenging humanitarian situations in the world to reach the voiceless victims of armed conflict, alleviate their suffering and draw attention to their plight.

His death together with 21 colleagues on 19 August 2003 in Baghdad, deprived the victims of armed conflict worldwide of a unique humanitarian leader of unmatched courage, drive and empathy who championed their cause fearlessly and etched their plight on the world map. The tragic event also robbed the humanitarian community of an outstanding humanitarian leader and intellectual whose thinking, philosophy, dynamism and courage inspired all and remains a timeless legacy for coming generations to emulate.

Mindful of this legacy, in 2006 the Vieira de Mello family and a group of close friends founded the Sergio Vieira de Mello Foundation dedicated to continue his unfinished mission of encouraging dialogue between communities and relieving the plight of victims of humanitarian crises.

The Foundation is dedicated to supporting initiatives and efforts to promote dialogue for peaceful reconciliation and co-existence between peoples and communities divided by conflict through an annual Sergio Vieira Mello Award, an Annual Sergio Vieira Mello Memorial Lecture, a Sergio Vieira de Mello Fellowship and advocating for the security and independence of humanitarian actors, wherever they may be operating and whomever they may be operating for. The Foundation views the World Humanitarian Day as a befitting tribute to all humanitarian personnel who have made the ultimate sacrifices to make the world a better place for all victims of humanitarian crises and an encouragement to all their serving colleagues to aspire to even greater heights in accomplishing that laudable goal.

The Sérgio Vieira de Mello Foundation is committed to working closely with all Governments, the United Nations, International Organizations and Non-Governmental Organizations to give the Word Humanitarian Day a meaningful observance every year. The UN Office for the Coordination of Humanitarian Affairs is leading efforts to plan and guide the observance of the Day that will be commemorated world wide by Governments, the United Nations and International Humanitarian Organizations and NGOs.

World Humanitarian Day was commemorated for the first time on 19 August 2009. Subsequent years have focused on a particular theme. In 2010, the focus was on the actual work and achievements of humanitarian workers in the field, with the theme, “We are Humanitarian Workers.” The 2011 campaign, “People Helping People” was about inspiring the spirit of aid work in everyone. The 2012 campaign, “I Was Here” was about making your mark by doing something good, somewhere, for someone else. The campaign had a social reach of more than 1 billion people around the world. It was supported by the American singer Beyoncé, whose music video for the song “I Was Here” has been viewed more than 22 million times.

In 2013, the UN and its partners will launch a ground-breaking project called “The World Needs More…”.

In collaboration with global advertising firm Leo Burnett, the campaign aims to turn words into aid for people affected by humanitarian crises. Private sector companies and philanthropists are being encouraged to sponsor a word that they believe the world could use more of, e.g. “action”.

People can then ‘unlock’ money pledged by sponsors by ‘sharing’ these words through social media, SMS and through the campaign website at www.worldhumanitarianday.org. Events to mark World Humanitarian Day and launch the campaign will be held in more than 50 countries around the world.

Sponsor a word. Make it a reality. World Humanitarian Day is the beginning of a month long, first of its kind project to turn words into currency. On 19 August join the new campaign “The World Needs More” – led by UN OCHA – to share a word and make it a reality for millions of people in need around the world.