Mindy Nichamin , AIDS.gov – Youth, Mobile & Health Sex:Tech 2011

Emily Pingel (MPH, 2009), Michelle Johns (MPH candidate 2010) and Anna Eisenberg (MPH candidate 2010) with the Young Researchers Award (a mannequin hand holding a cell phone and condom)

 

New Media + Youth + Sexual Health = Sex::Tech 2011Earlier this month,
AIDS.gov attended Sex::Tech 2011 in San Francisco, the fourth annual conference
on technology, youth, and sexual health.

Youth, Mobile, and Health at Sex::Tech 2011

By Mindy Nichamin , AIDS.gov New Media Coordinator Earlier this month, I attended Sex::Tech 2011 in San Francisco, the fourth annual conference on technology, youth, and sexual health. At the conference, I heard from a range of experts – sexual health educators, researchers, technology developers, parents, and of course, youth and young adults. During her welcome presentation on Day 1, Sex::Tech founder Deb Levine emphasized that when it comes to reaching young people with sexual health information, there are four key points to consider: Optimize search – young people need the right answers to be accessible Think push, don’t pull – deliver messages where youth already are and when they want it Talk to, not at, youth – they’re smart – deliver and engage in meaningful (and even humorous) conversations Keep your head in the (computer) cloud – we have to be ubiquitous and “transform sex-ed from boring to brand” These points echo what we heard from others presenters at Sex::Tech and what AIDS service providers have told us before – that youth want to access health information quickly and easily, especially when it comes to HIV.

 

 

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