We know that using new media can help HIV/AIDS service organizations extend the reach of their programs and messaging. At the same time, new media is helping to advance the goals of the Digital Government Strategy (DGS), which calls on us “to ask ourselves every day, how are we using technology to make a real difference in people’s lives”? In order to use new media effectively, organizations need to develop communications plans to guide their efforts. To support that critical planning … [Read more...]