5 Reasons You Should Invest In A New Website

How old is your website design? If your template, images and layout haven’t been changed in the last year or two, your site is probably out-of-date. The worst case scenario is that your website isn’t optimized for mobile devices, like tablets and smartphones, which means you may be missing out on attracting new customers.

Reasons to Redesign Your Website or Invest in a New Website

Websites can become outdated quickly due to the ever-changing technology and the way potential clients and customers interact with websites. For example, a few years ago, most everyone interacted with websites on their desktop or laptop computers, but today, the majority of website traffic comes from individuals using smartphones and tablets. This means that websites need to have responsive templates that adapt according to the screen size and the type of browser being used by the potential customer. One of the best ways to ensure your site is viewable on all types of Internet-capable devices is to work closely with the website design team at our UX design agency, FuseLab Creative, in order to ensure your new website is exactly how to need it so that you can maximize engagement and sales.

· Your not SEO optimized or could be optimized better for your industry.
· Your website design hasn’t been redone in more than 12 months.
· You have low conversion rates.
· Your online and/or in-store sales have decreased.
· You want to increase your brand’s visibility and appeal.
· You want to streamline the user experience across devices.

1. Improving the Layout Can Result in Higher Conversion Rates

Improving your website’s layout with help from our digital agency, specializing in UI/UX design, graphic design, mobile and web app development and marketing, can result in higher conversion rates. This is because your layout is optimized for usability, readability and even color-coordination so that your new and existing customers can easily view and navigate your website.

2. Keep People on Your Website Longer

When a website has a good layout and stellar content, it helps keep people on your website longer. For example, a potential customer may enter your website from a search engine. This often takes them to a blog post or service page. If your website design and content are good, they may then browse other service pages, your about us page and a few of your blog posts. This is ideal because the longer people stay on your website, the more likely they are to buy a product or order a service.

3. Improve the Customer Experience

When is the last time you took a trip through your own website? How easy was it to navigate? Did your menus make sense? Is the information on your website up-to-date? Bad menus, broken links

and out-of-date information can drive potential customers away from your website and into the hands of competitors who have invested money in a good website design and common sense navigation. By having a digital agency that specializes in every aspect of web design and usability revamp all your pages and menus as well as the information contained on those pages, you will be ensuring that your site provides a great user experience.

4. Improve Your Website’s SEO to Rank Better in Search Engine Results

SEO and preferred keywords are continuously changing due to the changes in search engine algorithms and the way people search for information, products and services. For example, did you know that it’s now preferable to use the words ‘near me’ when constructing website text? This is because many browsers append these words to various search terms, like ‘dental care’ and ‘HVAC services’. GEO location tracking allows search engines to automatically know where an individual is located, and when searching for products and services the individual is most likely to choose a store location within a certain number of miles from where they live or work.

5. Make Your Brand Stand Out

A new website with custom logos, images and text can help make your brand stand out among your competitors. You can also have your sites color scheme match the colors of your company logo and/or utilize colors that are known for enticing individuals to make a purchase. For example, did you know that the colors red and yellow encourage people to stop and eat? This is why so many fast food restaurants paint their signs, exteriors and interiors in these colors. You can utilize this knowledge for your company website. If you want to instill trust and inner peace, you may want to utilize logos and design elements that are blue or green. If you want to promote optimism, you may want logos and design elements that are orange or yellow.

By investing in a brand new website or a full redesign on your current website, you will be enhancing your current and future customers’ experience, encouraging visitors to stay longer and improving your site’s conversion rates and sales of goods and services.

To learn more about our services, contact us at https://fuselabcreative.com/, by email at: info@fuselabcreative.com or by phone at 540-360-1024. We would be happy to discuss your website creation and upgrade needs.

Thanks to Evelina Brown

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