Design Own Marketing Material Without Experience – Here’s How

Have you ever looked at marketing material and wished you could be creative and design your own pieces? Well, what if you could? No, we aren’t talking about going back to school and getting experience as a marketing professional, we are talking about the tools, techniques, and tips you can use that can help you create your own marketing material even if your background has nothing to do with marketing.

Yes, You Can Do it All

Let’s face it, as women we know we need to be able to do it all – career, kids, and relationships – but sometimes, in order to do it all, we need a little help. If you run your own business, then you obviously understand how important the visual marketing tools are. These are things such as posters, pamphlets, brochures, and more. Whether these are printed handouts or digital media to be shared on your company website or social networks, they need to convey a message, look professional, and ooze creativity.

This is where the Adobe Spark tool can come in extremely handy. There is no need to wonder how to make a poster when you’ve got this tool available.

The Spark Tool can be used on your iOS device or your desktop computer. The tool makes it possible for you to design creative looking posters with no experience whatsoever. The app comes with various layouts and templates that you can use, and then customize, to work for your needs. Go ahead and pick the size you want, the visuals, the theme, the text, and then download and share your creation.

Tips for Successful Marketing Material

Now, before you tackle posters using the Adobe Spark tool, there are a few tips you may want to keep in mind. First of all, you want to be sure you have a company logo that can be included on all your material. This will help with brand recognition, which is key in building your customer base. There are various services you can use online that can help you create your own logo, just to ensure it looks professional and clear.

Another tip is to keep things simple. There is no reason to stress over the creativity aspect. Sometimes, designs can end up too busy, cluttered, and confusing. Instead, it’s best to keep things simple and concise so that your messaging is clear. The last thing you want to do is leave the customer/client feeling confused.

There’s also nothing wrong with adding a little fun to your design, if the content deems it appropriate. Humor and fun can do a lot as far as attracting initial interest and then helping the person to retain the information they just read.

Share Your Hard Work

By keeping these simple tips in mind, you’ll be able to create a variety of marketing materials that not only stay on message, but also manage to capture the attention of your audience.

Thanks to Carol Trehearn