Friendship Day 2013 – Celebrate Each Other on this Day!

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International Friendship Day is a day for celebrating friendship. The day has been celebrated in several southern South American countries for many years, particularly in Paraguay, where the first World Friendship Day was proposed in 1958.

Initially created by the greeting card industry, evidence from social networking sites shows a revival of interest in the holiday that may have grown with the spread of the Internet, particularly in India, Bangladesh, and Malaysia. Digital communication modes such as the Internet and mobile phones may be helping to popularize the custom, since greeting friends ‘en masse’ is now easier than before. Those who promote the holiday in South Asia attribute the tradition of dedicating a day in honor of friends to have originated in the U.S. in 1935, but it actually dates from 1919. The exchange of Friendship Day gifts like flowers, cards and wrist bands is a popular tradition of this occasion.

Friendship Day celebrations occur on different dates in different countries. The first World Friendship Day was proposed for 30 July 1958. On 27 April 2011 the General Assembly of the United Nations declared 30 July as official International Friendship Day.

However, some countries, including India, celebrate Friendship Day on the first Sunday of August.

In Oberlin, Ohio, Friendship Day is celebrated on 8 April each year.

Friendship day was originally founded by Hallmark in 1919. It was intended to be a day for people to celebrate their friendship by sending each other cards, but by 1940 the market had dried up, and eventually it died out completely. However, in 1998 Winnie the Pooh was named the world’s Ambassador of Friendship at the United Nations (believe it or not!), and in April 2011 the United Nations officially recognized 30th July as International Friendship Day; although most countries celebrate on the first Sunday of August!

According to the Friendship Day declaration, we are invited to “observe this day in an appropriate manner, in accordance with the culture and other appropriate circumstances or customs of their local, national and regional communities, including through education and public awareness-raising activities”.

JC-card-display-220Friendship Day was originally promoted by Joyce Hall, the founder of Hallmark cards in 1930, intended to be 2 August and a day when people celebrated their friendships by sending cards. The second of August was chosen as the centre of the largest lull between holiday celebrations.

Joyce C. Hall, founder of Hallmark Cards, Inc., overcame poverty and a lack of a formal education to become the architect of an industry and live the American dream.

Born Aug. 29, 1891, in tiny David City, Neb., Hall was the youngest son of George Nelson Hall and Nancy Dudley Houston Hall. The family was poor. His parents also were religious – a fact that led to the unlikely first name of Joyce. As he recounted in his autobiography, When You Care Enough, Hall was born on the day a Methodist bishop named Isaac W. Joyce happened to be in David City.

The Hall family moved to Norfolk, Neb., before the turn of the century. Young Joyce, after an initial venture selling perfume to neighbors, clerked in his older brothers’ bookstore after school.

Friendship Day was promoted by the greeting card National Association during the 1920s but met with consumer resistance – given that it was her too obviously a commercial gimmick to promote greetings cards. By the 1940s the number of Friendship Day cards available in the US had dwindled and the holiday largely died out there. There is no evidence to date for its uptake in Europe; however, it has been kept alive and revitalised in Asia, where several countries have adopted it.

In honor of Friendship Day in 1998, Nane Annan, wife of UN Secretary-General Kofi Annan, named Winnie the Pooh as the world’s Ambassador of Friendship at the United Nations. The event was co-sponsored by the U.N. Department of Public Information and Disney Enterprises, and was co-hosted by Kathy Lee Gifford.

Some friends acknowledge each other with exchanges of gifts and cards on this day. Friendship bands are very popular in India, Nepal, Bangladesh and parts of South America. With the advent of social networking sites, Friendship Day is also being celebrated online. The commercialization of the Friendship Day celebrations has led to some dismissing it as a “marketing gimmick“.

The idea of a World Friendship Day was first proposed on 20 July 1958 by Dr. Artemio Bracho during a dinner with friends in Puerto Pinasco, a town on the River Paraguay about 200 miles north of Asuncion, Paraguay.

Out of this humble meeting of friends, the World Friendship Crusade was born. The World Friendship Crusade is a foundation that promotes friendship and fellowship among all human beings, regardless of race, colour or religion. Since then, 30 July has been faithfully celebrated as Friendship Day in Paraguay every year and has also been adopted by several other countries.

The World Friendship Crusade has lobbied the United Nations for many years to recognize 30 July as World Friendship Day and finally on 20 May, General Assembly of the United Nations decided to designate 30 July as the International Day of Friendship; and to invite all Member States to observe the International Day of Friendship in accordance with the culture and customs of their local, national and regional communities, including through education and public awareness-raising activities. But nowadays it is celebrated on the first Sunday of August rather than 30 July. However, on 27 July 2011 the 65th Session of the United Nations General Assembly declared 30 July as “International Day of Friendship“.

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