How Leaders Shape Company Culture

The term “culture” has become something of a buzzword in the world of business. Many corporations and large companies like to talk about how they have “strong” or “innovative” and “modern” cultures, but what does this mean, exactly? An organization’s culture, personally, is defined by how the people within this organization behave and interact with one another. This includes management, mid-level management, team leaders and the people at the very bottom of the organizational … [Read more...]

Tips for Creating a Professional Voicemail Greeting

Voicemail has inherited a somewhat negative reputation over the past few years, particularly due to Millennials finding it cumbersome, nearly 60 percent of the modern workforce is likely to continue utilizing the service, especially when making business calls. Though voicemail itself has yet to be archived, it seems the art of creating a voicemail greeting has. Your greeting recording is often the first impression certain callers will have of you, so it's important for it to be just right. If it … [Read more...]

A Step-By-Step Guide to Starting an At-Home Business

Starting an at-home business on the side is an excellent way to bring in an extra bit of money in, and also help set yourself up for retirement. You don’t want to work in an office your whole life, after all, and yet many people are facing the reality of outliving their savings. By having an at-home business that is even modestly successful, you can save yourself from ever experiencing that reality. Build up a successful business, however, and you could even quit your job and make your passion … [Read more...]

How to master the art of networking

If you want to make the most of your career and take up every growth opportunity, it's essential to actively network. By meeting and getting to know people who can assist you or whom you can help in return, you can build solid, long-term business relationships and enhance your reputation in your chosen field. Networking is vital because it can increase the level of knowledge you have about an industry, help secure new clients and contracts and can even lead to job offers. The more you … [Read more...]

How to Increase the Profits of Your Greenhouse Business

Operating your own business is something that is challenging in the best of times. There is always that struggle of how to increase your profit margins, grow your customer base, offer products that stands out from the competition, and of course never sacrifice on quality. If you happen to be operating a greenhouse business then you’ve also got natural challenges to contend with on top of all the regular pitfalls businesses can face. So how can you as a greenhouse business increase your … [Read more...]

Making Money Online from Home Today

As women, it is not as easy to “have it all” as has been suggested over the years. Indeed, there is a recently risen backlash against such thinking, claiming that no woman ever really has her cake and eats it too. The wealthier among our gender facilitating this proclaimed lifestyle through the employment of nannies (their apparently carefree lives, with that glossy sheen, the product of hired help), and the more average showing signs of the wear and tear of the stress of even trying to attempt … [Read more...]

How will your business mark Christmas?

Running your own business already gives you plenty to think about. However, with less than two months to go before Christmas, have you thought about how you’ll be marking the festive season as a company? Maybe you’re planning a small office party if you have some staff or regular freelance workers. It’s also a time to remember your clients, to remind them of your brand and services as they look towards the new year. Here are some of the things you should be thinking about as the Christmas … [Read more...]

Take control and become your own boss

Have you ever thought about what it would be like to give up the office job and become your own boss? It might sound like the ideal situation, being able to be at home with a cup of coffee working in your pajamas. However, there is more to it than that; it can be hard work, and you will have to do all the jobs that others would normally do for you. Financial Independence One of the first things you need to know before you become your own boss is whether you can survive with the income you … [Read more...]

Increase Productivity in Your Small Business with these Tools

Do not take the term “small” to be something that defines your business; instead, work towards removing that prefix from the description once and for all. Of course, that is easier said than done, but as long as you work hard and smart at the same time, it’s achievable. In fact, thanks to the digital age we are living in right now, increasing the productivity of your business is a much easier and faster process than it was before. There are enterprise-grade digital tools, platforms, and services … [Read more...]

Organizing Your Workspace With 21st Century Considerations

Covering All Your Bases If you’re running a small business in Texas, California, Colorado, or anywhere in the US today, you’re going to have a lot of legal red tape that must be overcome for successful and profitable operations. This is, like so many things in life, easier said than done. One of the best ways you can be sure you overcome such difficulties is to employ the right people. But even if you have the right people, employee management is only one aspect of the many you must learn … [Read more...]

Design Own Marketing Material Without Experience – Here’s How

Have you ever looked at marketing material and wished you could be creative and design your own pieces? Well, what if you could? No, we aren’t talking about going back to school and getting experience as a marketing professional, we are talking about the tools, techniques, and tips you can use that can help you create your own marketing material even if your background has nothing to do with marketing. Yes, You Can Do it All Let’s face it, as women we know we need to be able to do it all – … [Read more...]

Hurdles Women Face in their Quest for Professional Success

Do women find it more difficult than men to achieve professional success? Let’s see now. Women are better qualified! More than 50% of the students entering college in western countries are women. According to the results of a study conducted by the Institute for Women’s Policy Research, around 36% of millennial women of ages 25 to 34 have a bachelor’s degree or higher qualifications as compared to men. But, do higher qualifications translate into better professional success and equal … [Read more...]

How Big Data is Changing Businesses

Any company looking to the future must start focusing on big data. It has changed the business operations of many companies across the globe, and it shows no signs of stopping anytime soon. So, whether you run a large or small organization, it is worth looking at the diverse ways big data can transform your business. Improved Business Intelligence If you want to become a successful businesswoman, you can use big data to analyze your operations. Business intelligence is now providing … [Read more...]

Reasons To Make Your Business Official

Let Your Female-Run Business Roar It can be difficult to conduct a business that’s privately owned, especially if you’re a woman. Oftentimes the business community will refrain from properly respecting your operation for one reason or another, so if you want to ensure you get the exposure you deserve, it is imperative that you dot your “i’s” and cross your “t’s”. Additionally, you want your business to be as visible as possible. The greater the visibility on the internet, the more … [Read more...]

4 Reasons to Study Marketing At College

If you’re a creative, forward-thinking individual, then a career in marketing could be the perfect choice for you. If you enjoy making things look good and selling them to others, then marketing is a great fit, as professional marketers are hired by companies all over the world in order to help them make a connection with their audience. In order to achieve a lucrative career in marketing, then it’s usually essential to study marketing at the collegiate level. We’ve listed some of the best … [Read more...]

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