Can Gender Influence the Way We Gamble?

One hundred years ago, casinos were not a place for women to frequent. It was probably thought that our delicate sensibilities wouldn’t stand up to the noise and the action and the danger so, thank God that’s one of the ideas feminism helped relegate to the scrapheap.

Now that men no longer get to have all of the fun, gaming is a pastime enjoyed by all, but research suggests that the genders have rather different ways of playing (spoiler alert: girls are infinitely more successful than boys). On that note, we thought it would be interesting to take a look at a few of the differences!

Men and women are drawn to different games

One of the big differences between men and women is the games they gravitate towards. According to research, women like to relax with choices such as slots and bingo, whereas men prefer games that rely more on skill and less on luck, like poker and blackjack.

That’s not to say they don’t mix it up from time to time, and there are plenty of men and women who pick and choose between games as the whim takes them, but it does present an interesting point: that both genders ought to be targeted by marketers or else they’ll lose out on vital custom.

This is something we’re increasingly seeing in action, with gender-neutral platforms like social media and specialist directory sites being used to target potential clients with deals. These range from offers such as Ruby Fortune’s 3 part welcome package through to bonus codes and free spins, but the overarching theme is that the advertising methods used to push them work equally well on both sexes.

More men gamble than women

It’s also interesting to note that there are still more men than women gambling: 72 percent to 28. This is certainly a number that’s constantly changing and, with the shift in marketing tactics mentioned above, the split between genders is likely to become much more equal as the years pass.

But how can we explain this massive imbalance? Firstly, we have to remember that gambling has traditionally been considered a male pastime, with games historically marketed exclusively at men and boys.

Secondly, women are frequently shown to be more risk-averse. Although this may be partially due to biological difference, social constructs of gender also have a part to play and, as times change, the ever-evolving ways we see men and women should naturally begin to put paid to this gender imbalance.

Women are more successful at gambling

Given that so many more men than women gamble, one might imagine that they have more of a natural aptitude for the sport. In fact, this is not the case at all. Women are actually the more successful gender, which is why they tend to suffer significantly lower losses. This is probably because men are far more likely to try and use their winnings to win even bigger, whilst the greater caution that women exercise pays off for them in the long run.

Isn’t it interesting to see the differences? Tell us, did any of them surprise you?

Thanks to Bhagirathsinh Gohil

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