Let Your Female-Run Business Roar
It can be difficult to conduct a business that’s privately owned, especially if you’re a woman. Oftentimes the business community will refrain from properly respecting your operation for one reason or another, so if you want to ensure you get the exposure you deserve, it is imperative that you dot your “i’s” and cross your “t’s”.
Additionally, you want your business to be as visible as possible. The greater the visibility on the internet, the more likely you’ll have an increased quotient of clientele. To have greater visibility means being searchable in multiple databases. This is part of SEO, or Search Engine Optimization.
Whether your business is a small one or two-person operation, or it’s a larger, more expansive one, you want to continuously increase clientele. You’ll need, in today’s modern era, a social media presence, a website, a cellular phone number, and registry with organizations that list businesses in a local area.
Being “Above Board”
We live in a historically unprecedented time when there is so much cybercrime online that you’ve got to be very careful who you do business with. You want to make sure everything is in order, and that means registering your business with the state as soon as possible.
That being said, though your business is registered, you want to be sure that it is available on sites which aren’t controlled by the government directly; and there are a number of reasons for that. Government-controlled entities usually aren’t as efficient as non-government controlled entities.
One of the reasons for this is politics, another is bureaucracy. There’s a lot of red tape, and it ties everything up. That means a government-controlled site may not list certain businesses in its database for one reason or another, and the legitimacy behind that listing or lack thereof may be truly questionable.
It’s important to ensure that when you check for a corporation’s legitimacy, you use an organization not affiliated with the government like SecStates.com; according to the site, Secretary of State: “…is not affiliated with any government entity and there is no charge to use it.”
Having a charge restricts the visibility of your business by viable clients.
The right organization will have data available not just at the national level, but at the state level. When you think critically, it doesn’t make sense to use a site that only has things listed federally. There are too many small-town municipalities for such a site to have an accurate spread.
Meanwhile, a site that isn’t controlled by the government which lists information on businesses by state is likely collecting that information from individual government agencies. They’re finding a data bottleneck and exploiting it. This means they’re managing to circumvent unnecessary bureaucracy.
It doesn’t matter if you’re a man or a woman, any kind of business you’re involved in will naturally be subject to some level of bureaucracy. Bureaucratic shenanigans take time, and spent time is lost opportunity; which means it represents a cost to your business. Curtailing misspent time will save money and expand profitability.
One final thing: when you can find a resource that lists all the data pertaining to local businesses in a state in one location, you’ll save additional time. Whether you’re a business looking to check up on other businesses, a journalist after a scoop on a given business, or a client looking to vet one, such sites have value.
Kevin Bennett is an SEO marketeer with Towering SEO and OutreachMama who designs value-rich content aimed at increasing clientele for expanding businesses. Networking, building partnerships, and providing quality products with shareable value make this possible. He’s an author (Amphibian and The Thief and the Sacrifice to his credit) whose professional writing follows business trends in technology, marketing, SEO application, and much more.